The approximately 20-minute action can be followed live by passersby. Afterwards, the resulting bouquets will be given to passersby.

„With our flashmob, we want to show how creative and versatile the profession of a florist is,“ says Herbert Eipeldauer, guild master of the Vienna state guild of gardeners and florists. Floristry combines colors, shapes, and creativity with craftsmanship, design, and consultation. The origin of the products, the materials used, and the avoidance of waste also play an important role.

Florists create bouquets and arrangements for different occasions, design weddings and events, and accompany people during personal and social events. Floristry is part of Vienna’s green professions. This also includes garden and green space designers as well as cemetery and ornamental gardeners.

The Vienna state guild of gardeners and florists represents around 1000 member businesses. It supports them, among other things, with legal and labor law issues, business start-ups, digitalization, as well as training and further education.

Promoting young talent is also a focus. The training to become a florist takes three years. Afterwards, a master craftsman’s examination, the vocational maturity examination, and further professional qualifications are possible.

„We want to offer our businesses not only strong representation of interests but also support them in their entrepreneurial everyday life with concrete information and services,“ explains Eipeldauer. At the same time, the profession should be made more visible and young people should be inspired by the creative craft.

The flashmob begins on Wednesday, September 23, 2026, at 11 a.m. at Stock-im-Eisen-Platz, 1010 Vienna.

(Ed.)

This article has been automatically translated, read the original article .