Grocery deliveries at supermarket prices directly to your home until late in the evening are promised by the retail chain Billa together with the food delivery service Foodora. Initially, this applies to a large part of the federal capital. For this purpose, a first joint "Delivery Store" has been established in Vienna, the two companies have now announced. The service is available from Monday to Saturday until 10 PM. Delivery is expected within one hour.

Thousands of Products

As part of the new cooperation, Billa provides the range and infrastructure, while Foodora is responsible for assembling the products and delivery. The range includes more than 6,000 products, covering the classic grocery shopping - "from fresh baked goods to beverages and household items".

"The majority of Viennese can order their favorite products until 10 PM at the usual Billa price - with a range of over 6,000 items, at the same prices as in the Billa store around the corner," said Igor Milojkovic, Head of Internal Sales at Billa.

Two Exceptions

The joint Delivery Store is located at Diefenbachgasse 52, in the 15th district of Vienna. The 21st and 22nd districts cannot yet be delivered to, as the 60-minute maximum delivery time cannot be met here, as stated upon APA inquiry. The 17th and 18th districts would be "mostly delivered", the 2nd, 10th, 11th, 13th, 14th, 19th, 20th, and 23rd districts "partially delivered". The remaining eleven districts would be "completely delivered". According to the information, 85 percent of deliveries are carried out with "bikes" and e-mopeds.

"What we started together with Billa in March 2026 is a premiere for Austria - and at the same time a model for how partnerships in retail can look in the future," emphasized Dragan Milovanovic, General Manager of Quick Commerce at Foodora Austria. This shows how the Foodora app "becomes a fixed part of everyday life".

Order Timing

According to the cooperation partners, the first test runs showed that the largest share of orders occurred later in the day - around 30 percent in the time window from 4 PM to 7 PM, and another 27 percent from 7 PM to 10 PM. The corresponding data was collected between March 3 and March 27. This model creates a new market position and is considered a "basis for a possible expansion to other locations". In the long term, it is also to be rolled out in other regions.

(APA/Red)

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