52 percent of Austrians consider Easter important, especially for women and the rural population, the church festival holds great significance. For 58 percent, customs and traditions play a major role. Unlike Christmas, which causes stress for many people, the Easter festival largely comes without this unpleasant side effect: Only three percent are very stressed beforehand, 18 percent somewhat stressed, according to a recent IMAS report.

Three-quarters of Austrians look forward to Easter relatively relaxed. On average, 5.5 people gather to search for Easter nests and crack eggs, only two percent are alone for the highest festival of the Christian church year, 15 percent celebrate with seven or more other people. Nearly a quarter use social media for planning Easter activities, decorations, recipes, or gift ideas, more than half do not use this source of inspiration. IMAS surveyed 1,011 people, statistically representative of the population aged 16 and over, in personal interviews in February 2026.

Austrians spend 151 euros

The celebrations around bunnies, lambs, and eggs cost Austrians an average of 151 euros - significantly more is spent at Christmas. Shopping is done more in-store than online. 59 percent purchase Easter items exclusively in-store, three percent only online, 31 percent both, and eight percent did not specify. Around 60 percent feel the current crises and inflation when buying presents, a third are unaffected by these when purchasing gifts for the holidays. One-fifth of the compatriots have completed their shopping two to three weeks before Easter, nearly a quarter a week before, 18 percent less than a week before the festival, and seven percent only directly at Easter. Only ten percent of Austrians are earlier with their preparations.

(APA/Red)

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